Paid Media Specialist

Who We Are

At Cornmarket, we look after the financial wellbeing of public servants and their families. We’ve been focused on public sector employees for over 50 years, learning how to bring our clients the best financial services – from car, home, health and life insurance, to income protection, retirement planning and beyond.

Role Purpose

This is an exciting time to join a creative and innovative team. The successful candidate will be responsible for managing and optimising paid digital marketing campaigns and initiatives across various platforms, to increase Cornmarket’s online brand visibility and drive inward demand; including paid search, SEO social and display.

We have great ambition and need great people to help us achieve it. We want to tell our story, grow our reach and drive conversion. If you are passionate about all things digital, we want to hear from you. 

This is a key role in the delivery of the marketing strategy to support the company’s growth ambition. The Paid Media Specialist  will report to the Acquisition Marketing Manager, working closely with them to develop and implement the digital marketing strategy for Cornmarket.  

The role has a broad scope that includes but is not limited to: delivery of effective PPC campaigns, social media campaign set up for our varied product lines, production of analytics, post campaign analysis and actionable insights.    

Accountabilities of the Role

Campaign & Strategy Management

• Responsible for the effective delivery of the annual digital marketing calendar to deliver inward demand for multiple products via PPC, SEO, Display Advertising, Paid and Organic Social

• Manage the overall digital budget for Search, PPC and Social. Allocate spend based on performance and return

• With our agency partner, manage SEO, evolving content and functionality on the website to ensure it is optimised for performance

Industry Trends

• Stay abreast of changes in the digital landscape and regulation. Ensure Cornmarket’s marketing team are informed and engaged with a plan to navigate these changes

• Conduct regular competitor analysis, and benchmark performance and KPI’s per digital channel

Ad Creation and Testing

• Create ad copy in collaboration with the marketing team and fine tune regularly

• Develop Cornmarket’s reach through social media channels, ensuring creative content is executed to an excellent standard to maximise customer engagement

• Set up and actively nurture social campaigns to drive reach and conversion across Facebook, Instagram, LinkedIn & TikTok

• Continue to build traffic to Cornmarket.ie and improve conversion rates through e-commerce journeys with relevant business areas

• Create digital assets in collaboration with the marketing team for both brand and product campaigns, ensuring they are innovative, responsive and in line with industry standards

• Act as the main provider of digital analytics for the company, provision and interpretation of relevant online/digital activity and performance data and analytics

• Act as an advocate of online, digital and social within the company

Reporting

• Provide regular reports with actionable insights on website traffic, digital campaigns, social and content for all products, and identify areas for improvement and conversion

• Ensure the team are effectively set up to track engagement from marketing and digital activity

Agency Management

• Manage the relationship with our external agency providing insights, feedback and regular interaction, to ensure the effectiveness of our campaigns

Skills, Experience and Behavioural Competencies Required

• Ideally the successful candidate will have 5+ years in an online marketing environment, agency or client side 

• Degree or postgraduate qualification in Marketing or Digital Marketing required 

• Specialism in Technology or Digital desirable   

• Highly competent in analysing data and deriving relevant insights 

• Effective at interacting with technical teams 

• Experience of SEO, PPC, SEM, funnel creation and webmaster tools, content square and salesforce social integration a plus 

• Experience running and managing digital campaigns and using latest social ad formats  

• Proven success delivering an online content strategy 

• Strong track record in building effective partnerships with third party agencies  

• Analytical mindset – able to provide insight from statistics and spot opportunities 

• Highly organised – able to work to tight deadlines with multiple projects 

• Customer orientated – able to understand and identify needs of different customer groups and segments 

• Proven track record of building strong interpersonal relationships with colleagues across different departments 

• Proven track record of managing budgets and third-party suppliers 

• Strong project management ability 

• Passion for innovation and driving productive change 

• Motivated, flexible and positive attitude 

• Ability to stay calm under pressure while managing multiple projects simultaneously to tight deadlines 

• Resilient and hard working 

What We Can Offer You

• Flexible working from home options

• Significant investments in professional development

• Annual leave that increases based on service, plus two additional company days

• Flexi leave (option to take additional annual leave)

• Life leave

• Attractive pension contribution rates

• Health insurance or wellness subsidy

• Working abroad policy

• Fully paid family leave types (maternity/paternity/surrogacy)

• Performance based bonus or commission

• Income protection

• Life cover

• Discounts on financial products

• Excellent health & wellbeing programme

• Wellness Wednesdays

Equal Opportunities & Data Privacy Notice

Cornmarket is committed to building an inclusive workplace environment. We’re proud to be an equal opportunity employer, striving to create a welcoming environment. All qualified applicants will be considered for employment without regard to age, disability, ethnic background, family status, gender identify or expression, marital status, membership of the Traveller Community, national origin, race, religion, sexual orientation.

We are also committed to providing reasonable accommodations to qualified individuals with disabilities in the employment application process. To request an accommodation, please contact our Talent Acquisition Team.